Pete Kleinjan

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Lessons From Letting Go: A 9-Month Experiment in Social Media Delegation

WHAT YOU WILL LEARN

• How to successfully delegate your personal brand without losing authenticity

• What happens when an agency owner steps completely back from social media

• The systems required to maintain consistent brand presence without the founder

• How to evaluate whether your team can handle voice, tone, and authority

• What breaks (and what surprisingly improves) when you’re not involved

• How KPIs shift when content is created by others vs. the founder

• The mindset required to let go of control while still protecting brand standards

• How to build a repeatable, scalable social media framework that doesn’t rely on you

BIO

With over 21 years of expertise in Search Engine Optimization, Pete Kleinjan specializes in helping local brick-and-mortar service companies boost their revenue by improving organic search engine visibility. Pete has partnered with local businesses and manufacturers to craft tailored strategies that improve rankings, traffic, and sales. He is passionate about empowering small business owners with marketing strategies that enable them to compete online against larger brands. Pete’s upbringing on a family farm instilled values of hard work and perseverance, which he carries into his professional life while enjoying the vibrant community of Sioux Falls.