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SESSION TITLE
The Content Dilemma – How to Outperform Content Creators (without becoming one)
In this session, Kate will break down how to outperform full-time content creators using a proven 3-part content framework, strategic storytelling, and conversion-focused workflows—without becoming a creator yourself. It covers why clipping fails, what virality-driven editing actually requires, and how tools like ManyChat and a lean daily posting stack drive trust, engagement, and conversions at scale.
WHAT YOU WILL LEARN
- The 3-part framework behind all high-performing content (used by creators, repurposed by pros
- Why “clipping” alone won’t cut it—and what editing for virality actually looks like
- How to use stories + ManyChat flows to build trust and drive conversions
- The tool stack and workflow Kate’s using with clients to post daily without burnout
BIO
Hey, there, I’m Kate. I’m a Social Media Strategist and since 2009, I have worked with some of the top names in Internet Marketing, as well as consulted with hundreds of organizations, entrepreneurs, nonprofits and freelance professionals around the globe.
I’m the creator of Social Media Pro, a training program for Social Media Marketing Professionals. You can usually find me traveling to cities all over the world and speaking and training at interactive conferences and events!
I’m a newbie podcaster… check out #BlessedPodcast on Spotify.
As a student myself, I’m fascinated with the technology that connects people of like minds and interests. I’m passionate about and have dedicated my career to training and developing Social Media Pros!
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